Hashtags are an amazing tool on social media platforms such as Facebook and Twitter to reach out to a wider audience and increase content exposure. I am sure you are familiar with seeing #SomethingLikeThis on these social media sites. Yes, that’s a hashtag.
Although hashtags are often used in good manner, there are times when users abuse hashtags which ultimately builds a bad reputation around their business or personal profile. I’ll give an example..
I frequently search the hashtag #PalmDesert on Twitter because I like to see what’s going on in the area. Usually when I scroll down the #PalmDesert feed I come across a long string of tweets from the same user. These tweets all contain the #PalmDesert hashtag and are posted minutes apart, I’m talking 20-30 tweets.
The reason why this string of tweets appears is because they were posted minutes apart so no other users were able to squeeze in #PalmDesert tweets. As a result this company appears to be spammy and disrespectful to other Twitter users who use #PalmDesert, plus it’s just straight up annoying!
I understand there may be a limited number of hashtags to use to promote your business but I recommend that you keep in mind how frequently you are posting while repeatedly using the same hashtag. Having a string of 2-3 posts is okay but when it goes beyond that your company does not put forth a respectful web presence. I also recommend to give some thought to extra hashtags that relate to your business so you do not repeat the same hashtag.
About the author: Lauren Ell
Ell is an Online Marketing consultant based in Southern California. She shares online business opportunities to generate income as well as assists small and large companies develop their marketing strategies. Contact Lauren Ell directly or follow her on Twitter and Facebook.
