Whether you are selling products or marketing your business at an event, optimizing your branding is critical to get the biggest return on your investment for being at the event.
Optimal branding means people passing by your space at an event will immediately become familiar with your brand, primarily your logo and design. While an attractive space is important for drawing people to speak with you, it is even more important that people passing by at least become familiar with your brand.
Why is it important for people to simply become familiar with your brand at an event even if they don’t speak to you? When potential customers become familiar with your brand, the odds of them contacting you in the future increases. For example, a person who passed by but did not stop to talk to you may see your Facebook ad campaign or logo in a magazine in the future and think, “Ah, they sound familiar. I’ll give them a call.”
In the future when you plan for an event, think not only about what will draw people to your space, also think about what will leave a lasting impression on people passing by so they will be familiar with your business in the future.
I offer excellent branding direction to help insure you will get the highest return on your investment at your next event. Additionally I am familiar with vendors who offer great service in providing promotional materials you need.
Give me a call today at (760) 820-2723 or email lauren@laurenellmarketing.com to begin developing branding for your next event.
Lauren Ell Marketing offers online marketing and virtual assistant services in the United States and Europe. Services include basic WordPress management, email marketing, social media management, PR work, customer service and more. Ell is particularly familiar with Palm Springs, CA, Riverside, CA, San Diego, CA and Los Angeles, CA. Contact Lauren by email or call (760) 820-2723.