The Super Bowl attracts immense numbers of viewers not only for football but also the “attractive” commercials promoting a wide array of products and services. Every year we not only wait to learn who wins the Super Bowl but also which commercials were king.
However, Super Bowl commercials have come under fire as blatant sexist themes run rampant and offensive material emerges. For a long time there was little viewers could do in terms of commenting about the material or letting companies know how they feel about their advertisements. As of recent, though, there are now numerous options and strategy for viewers to gush about their reactions towards the media.
An organization called The Representation Project is on the forefront of bringing companies releasing sexist materials to the pulpit. The org now has a “Not Buying It” app available that gives users the opportunity to share photos of gender stereotyped material as well as tweet about the content they feel deserves comment. Search the #NotBuyingIt hashtag on Twitter and see what users are saying.
The Representation Project is one of the many activist organizations that are showing how social media and communication technologies can be used by the consumer to make a statement about how they feel about the content released by corporations and the media industry. Don’t like what you see? Tweet about it!
View Huffingont Post‘s list of 20 banned Super Bowl commercials.
About the author:Lauren Ell
Ell is an Online Marketing consultant based in Southern California. She shares online business opportunities to generate income as well as assists small and large companies develop their marketing strategies. Contact Lauren Ell directly or follow her on Twitter or Facebook.
